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News, resources & tips

A collection of reports, news and studies from industry experts, on how to use Mobile Crowdsourcing to maximise efficiency

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Consumer Report: Candy

Curious about the relationship between Europeans and candy? Read all findings in our latest Consumer Report!

retail

Ensure accurate pricing with Crowd-supported price checks

When the retail landscape is highly variegated having a clear and timely overview of different price strategies is crucial to outdoing the competition.

retail

Winning more customers with Black Friday

Black Friday is an immediate opportunity to create a shopping experience that will influence consumer choice during the holiday season.

retail

Improving in-store execution to increase customer loyalty in grocery stores

When what is on offer is more or less the same in every store, how can grocery retailers build a loyal customer base?

retail

The 3 main implications of non-compliance in the execution of planograms

Retailers that cannot ensure compliance waste the selling potential of their biggest asset: their shelf space.

retail

Winning “Bean-to-Cup” consumers on the shop floor

The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.

retail

Is your seasonal merchandise managed correctly?

Seasonal products are displayed earlier each year. But do retailers also plan and carry out their seasonal merchandise correctly?

retail

Building a flawless brick-and-mortar experience in the omnichannel era

When it comes to brick-and-mortar stores, retailers must keep in mind that shoppers no longer visit physical stores because they must but because they want to.

retail

Agility in the introduction of new products: how crowdsourcing can help

Although manufacturers invest in research tools to ensure the relevance of a new offering, until the product actually hits the shelf, one can only guess how consumers will react.

retail