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Winning over Gen X and baby boomers in today’s retail landscape
While marketers should definitely keep their eyes on the new generations of shoppers, they shouldn’t overlook the expectations of Gen X and baby boomers.
Consumer Report: Ready Meals
We investigated the European consuming behaviors regarding Ready Meals from the supermarket. Find out all answers in our Ready Meals Consumer Report.
How mobile workforce management solutions will help retailers in 2020
The retail landscape is expected to change more by 2020 than in the last 50 years and field experts believe that mobile-workforce management applications will make real the difference.
How crowdsourcing can connect people and companies to new opportunities
By counting on the extended capabilities of the Crowd, businesses can release internal resources from performing in-store activities that do not require their expertise and let them focus on driving growth.
Back-to-school shopping 2019: how retailers can meet parents’ needs
Supermarkets are still the preferred channel during the back-to-school season, but how do busy parents select the right retailer for their BTS shopping?
The 3 main trends impacting retail
What are the main challenges that prevent retail professionals from reaching their ideal customers? Recent research shows 3 main trends impacting the retail landscape today.
Increasing the compliance of branded ice-cream freezers
The European ice cream market keeps on growing, but are supermarkets and convenience stores compliant in attracting more customers with branded materials and promotions?
Consumer report: ice cream
The recent warm weeks were the perfect time to ask our large community to tell us about their consumption of and purchasing behavior regarding ice cream. Learn about the European ice cream preferences in our latest consumer report.
Infographic: Europeans and Sunscreen
92% of Europeans use sunscreen products. Curious to know what is the most popular SPF factor or package format? Consult our infographic