Infographic: coffee share of shelf

Mar 2017

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How are supermarkets and discounters across Europe reacting to the growing popularity of coffee capsules?

During the last years they way we consume coffee at home has drammactically changed. The introduction on the market of different coffee machines has paved the way to a wider offer of coffee in different formats.

Capsules and pads, have slowly gained more and more space on the shelves of both supermarkets and discounters, decreasing the room left for the more traditional grounds and beans.

Explore the infographic to learn more about how Europe is responding to the latest trends in coffee.