Cleaning products are used in daily life, whether in households or in the workplace. What are the current purchasing trends in Europe? What factors influence the decision?
The market for cleaning products is extremely competititve, with a wide variety of brands, each with its own special qualities and purposes.
Even though the industry is experiencing continuous growth, its big players need to keep seducing consumers with new features and enviromentily friendly products and packaging.
In this infographic, we put together some of the key factors that influence the purchase decision in Europe.
Curious to know more about this research?
Download our Consumer Report about Cleaning Products.