Infographic: crazy about chocolate milk!

Dec 2018

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Chocolate milk is one of those sweet little pleasures of life for most consumers across Europe.

Whether it's to warm up during a cold day outside, or for a sweet treat while comfortably laying on the sofa, chocolate milk is the preferred hot beverage during the winter. Over 60% of European consumers declare to regularly buy it both in supermarkets and in coffee companies.

When it comes to preferred brands, Nesquik is among the top 3 in most European countries, with the exception of the UK, where instead Cadbury wins the hearts of British consumers.


But chocolate milk drinkers also like to enjoy a warm cup of their favourite beverage outside. In this case Starbucks is the most popular choice all over Europe.

38% of consumers declare to drink up to 2 cups a week, for an average monthly spent of 10 euros.