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4 excellent reasons to step into Crowdsourcing
Technology has brought crowdsourcing to a brand new level, and today the term itself indicates much more than gathering ideas or funds from an ill-defined group of Internet users.
Infographic: Shopping for the kids!
Kids are very important when it comes to shopping experience and decision to purchase. In-store or online? For which product? Take a look at our infographic to know more
Infographic: Sparkling clean!
Cleaning products are used in daily life, whether in households or in the workplace. What are the current purchasing trends in Europe? What factors influence the decision?
Roamler Consumer Report: Brand loyalty on personal hygiene
Are Europeans loyal to any particular brand when it comes to personal hygiene products? What are their favourite brands and what are the factors that influence the purchase?
Why crowdsourcing is leading the way towards a sustainable future for companies and people
Although the term has been in use for nearly 15 years, the notion of “crowdsourcing” still seems to generate confusion regarding its purpose, use, and effectiveness for businesses.
The Rise of Healthy Snack Bars: How the Removing Guilt from Indulgence is Shaping a Whole New Consumer Need
According to Euromonitor, sales of bakery snacks, biscuits, confectionery, ice cream, snack bars, yoghurt and savory snacks — jumped 17.4 % to $145bn between 2010 and 2015.
Roamler Consumer Report: Healthy snacking and supplements
What are the current purchasing trends for Europeans when it comes to healthy living? What do most Europeans consider part of a healthy lifestyle?
Pick n Mix in the UK and Sweden: some comparative insights
Roamler Sweden conducted a task in which Swedish Roamlers were asked to answer some questions about the way in which they consume and relate to Pick n Mix candy.
Infographic: coffee share of shelf
When it comes to coffee brands in-store, is the Geroge Clooney effect reaching its maturity?