Roamler Blog
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In store execution

Understand the implementation of your category on the shelf: the example of energy drinks
The reality of the shelf is sometimes far from the theory of planograms! Find out what key indicators you can measure, in order to better understand the implementation of your category in-store.

Monitoring is improving – every day
In retail execution, a lot is being measured. Often, however, measurements on the shop floor are one-off, while repeated and frequent measuring has many advantages.

What is the potential for installing fridges in-store?
We have relaunched our survey in 140 hypermarkets to identify the potential of all the branded fridges in four areas of the store: snacking, ice cream, drinks and checkouts. Discover the results.
On trade / Out of home

Bitterbal 100th anniversary
Long live the Bitterbal! Celebrating its 100th anniversary this year, the bitterbal has been enjoyed in Dutch restaurants and bars in various sizes and shapes. We were wondering: is it still as popular today? And which bitterbal is the most favoured?

Out Of Home Trend Data 2023
Here are the top 3 biggest trends for the upcoming year as seen at the Horecava event, complemented with our own data.

Alcohol-free beer: 4 insights
Alcohol-free beer is clearly in the spotlight during the Grand Prix. We took a closer look at our data to find out more about the availability of alcohol-free beer and collected 4 striking insights.
Consumer reports

Infographic: Bottled Water
Did you know that 53% of Europeans drinks water from plastic bottles every day? Check out our infographic to learn more!

Infographic: Italians and pasta
Did you know that only a minority of 13% of Italian shoppers consumes pasta less than once a week? Read our infographic to find out more!

Infographic: Online grocery shopping
Do consumers shop differently when purchasing groceries online? Take a look at our infographic to know more!
Crowd
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Tech
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Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.